Dees' glorified view of entrepreneurs as agents of change essential to the progress of society strikes contrast to my longstanding mis-belief that all entrepreneurs (often grouped with aggressive businessmen in my mind) are money hungry opportunists that exploit resources, systems and people for their own ends. The etymology of entrepreneur, originally describing 'one who undertakes', pulls the motive of the entrepreneur away from personal gain or profit and focuses the word on the ambition and not the outcome. Ambition is admirable, is an agent of change and is much more respectable than my notion of entrepreneurs as being manipulating opportunists. Something to keep in mind when we start taking about business models and price points.
Dees brings up the idea of social entrepreneurs 'increasing social value' a lot as analogous to business entrepreneurs 'increasing monetary value.' Monetary value is easy to observe, easy to quantify and easy to understand, social value is not. Come to think of it…
What is social value?